We’ve talked about smart budgeting in the past. Now, it’s time to talk about MAXIMIZING your content.
New clients often come to us asking for a general docu-style overview video. What’s that? Typically, a 2-minute summary of who they are, what they do, why they do it and how they do it produced from authentic interviews with employees and/or customers.
To produce this 2-minute video, we gather hours of commentary on different aspects of the organization: background, history, team qualifications, key differentiators, testimonials, capabilities, products, services, distribution, audiences and whatever is most relevant to your organization. All of these topics can be leveraged as their own video, and, because we already have the content, we’ll be able to produce them faster and cheaper than the overview.
Taking it one step further, you can turbo boost your blogs and email blasts by turning existing sound bites and snippets into short videos. This is the type of content that sits at the bottom of the smart budgeting pyramid.
As we continue to work with clients, we establish a large content library, which we make available to you through a private online portfolio. Our team categorizes interviews, so we can easily find content that aligns with your goals.
Our goal is to maximize the content we gather by making it easy to get all of the content you need.
Are you maximizing your content?