Showcasing FUJIFILM’s latest printing technology utilizing real experiences
FUJIFILM’s latest eco-friendly printing technology sets them apart from the competition. To showcase the benefits of their new ZX printing plate, we captured candid first impressions from four customers. Rather than using a slick message from a FUJIFILM rep, this video series put the new plate to the test in real print environments that the target audience could easily understand.
To pull it off, we virtually directed 4 production teams all across the country. From there, our team edited individual client stories for each location as well as a mashup of their reactions to the new plate. And… we did all of this… in just 2 weeks.