6 Categories of Commercials for Your Business Videos
If you want to attract more customers, you need to figure out how to reach them. Video is a proven tactic for engaging customers at every stage of the buying funnel. There are multiple categories of videos that could be beneficial, so what category of video do you think is right for your commercial video project?
Take a look at a few important points below, and do not hesitate to reach out to an expert who can help you maximize the results of your video marketing campaign.
1. Comparison Videos
One of the most popular types of commercial videos is called a comparison video. As the name suggests, you are going to put two offerings next to one another. This video is going to make it as easy as possible for customers to tell the difference between the two options.
Some of the main benefits of this type of video include:
Engages customers on an emotional and informative level as they research options
Makes information about your offering clear
Helps the buyer consider their options
The trick is that you need to produce a comparison video that makes it easy for your customer to remember which one is the best option. Of course, that is going to be your product or service. To maximize the benefits of a comparison video, you should work with an expert who understands how to present your product in the best light possible.
2. Promotional Videos
Another category of video that you might want to produce is called a promotional video. This is one of the fastest ways to get your ideas across in a memorable manner. The goal is to communicate your message to your target market in a fast manner that shares critical information about your offering and how it solves their problem.. Furthermore, a promotional video is generally short, meaning that you don't give your audience a chance to lose their focus.
So, what are some of the reasons why you might want to produce this type of video? Some of the biggest benefits include:
Multiple distribution options as it fits in multiple stages of the funnel
Explains how a specific product or service will works to solve a problem, but doesn’t get into the weeds in order to lure your audience to the next stage of the buying journey
Solidifies your brand positioning and leans into what makes your offering unique
The purpose of a promotional video is two-fold: to educate potential customers and clients about your products and services, but also to increase your brand awareness. A promotional video is designed to be shared because it captures the story of your offering in a short video. You’ll want to ensure it’s easy to share across multiple platforms. When you develop a promotional video, you need to make it as easy as possible to share that video on multiple platforms. That way, you allow your viewers to expand your marketing reach.
3. How-To or Explainer Videos
An explainer video is exactly what it sounds like. You discuss products and services that you provide, explaining to your customers how they work and the impact they can have on the customer.. These are typically a longer form video designed to provide more details and information to interested buyers. A few benefits of using explainer videos include:
ncreased awareness of specific products or services
Explain your product or service in more detail to help qualify customers
Engaged customers will will learn more about the benefits provided by your products and services, moving them further in your funnel
You should try to avoid using too much jargon in your explainer videos. Otherwise, your customers and users might have a difficult time following what you are saying. Instead, try to put yourself in the customer’s shoes and write from a perspective they will understand.
4. Brand Videos
There is a saying that there is never a second chance to make a first impression. That is particularly true in the business world, and you need to make sure you focus on your brand identity. People make judgements in the blink of an eye and it’s very hard to change their opinion.A brand video helps to elevate your image beyond static elements and adds weight to your purpose, mission, values while emphasizing your image. Focus on making the ‘why’ behind your brand vividly clear in order to attract an audience with a similar mindset. There are different elements that should be included in a solid brand video. Some of the key points include:
Make your perspective and mission clear in a way that aligns to your audience.
Ensure the visuals align to your message in a unique way that stands out from the competition.
Consider showcasing members of your staff, the frontlines and those behind the scenes.
The challenge is deciding what information matters most and presenting your brand in a clear manner. A professional company will help you get your message across soyou will have an easier time using your brand video to build a strong relationship with your target market.
5. Customer Reviews and Testimonials
If your company releases a video there is always going to be some level of skepticism. Anyone can talk glowingly about the products and services they offer, so how can you come across as authentic and genuine? A customer review or testimonial video, that’s how... When your target market hears a review from someone who has actually used your product or service, and is not a member of the company, it will immediately carry more weight.
To ensure you have a powerful customer review or testimonial video, there are several important elements to keep in mind. They include:
Make sure you ask your customers meaningful questions that encourage them to open up in an authentic conversation
Ensure your customer review videos have some level of emotion to them, such as a story arc showcasing their problem and how you solved it
Consider creating multiple videos from a single client interview, such as short videos about specific questions other buyers ask frequently.
A strong customer review video should share a meaningful story that builds trust in your offering, team and brand. This can go beyond the obvious tactical information of your product and showcase the real value of working with your team. In addition, you can showcase clear proof of performance
Partner With Animus Studios for Help With Your Commercial Video Project
We are Animus Studios, and we have a lot of experience working with a wide variety of businesses, and we would be happy to partner with you on your commercial video project as well. We can help you figure out what category of video is best for your goal.. If you would like to learn more about how we can help you, contact us today to speak to our team!