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Benefits of a Video Audit

Video, video, everywhere. You’ve got video covered. Or do you?

Many brands have a ton of video content, but when video runs amok it doesn’t work in harmony with your goals.

A video audit is a great starting point to mapping your overall strategy to your video content.

Here are some high-level goals of a video audit:

• Understand your goals, audiences, key opportunities, and campaigns

• Determine the types of videos you’re making (and what problems they solve)

• Identify any gaps in your use of videos

• Outline your existing assets to build a video library

• Understand your campaign playbook and where video fits into the mix

• Align your distribution strategies for videos to best practices

• Review qualitative and quantitative data

• Budgeting for videos at each level of our Smart Budgeting framework

In short, a video audit is a way to look at what already exists as a method for building better content for the future.

The Video Audit Low Down

So, what exactly is a video audit? Think of it as the VIP treatment for your content.

But why bother? Well, a video audit is your secret weapon for ensuring your content isn't just seen but remembered.

In the digital marketing and content creation world, videos have emerged as a powerful tool to engage, captivate, and communicate with audiences.

In fact, insert shocking statistic here: 92% of video marketers reported that video gives them a positive ROI.

So, whether you are consistently producing video content or gearing up for a pivotal video release, conducting a video audit can be a game-changer in ensuring that your visual narrative aligns seamlessly with your brand identity and resonates with your target audience.

In other words, video audits ensure you convert and get that ROI we were talking about earlier.

However, this scrutiny of your video content goes beyond analysis; it is a strategic investment that can significantly contribute to the success of your brand.

Why Should You Do a Video Audit?

When it comes to creating impactful videos, the stakes are high. Whether you are a seasoned content creator or a business owner venturing into video marketing, the significance of your visual content cannot be overstated. A video audit allows you to assess the effectiveness of your past videos or those that resonate with you. It is a proactive measure to ensure that your upcoming video investments are not only visually appealing but also align with your brand's values, goals, and messaging.

Audit Existing or Previous Videos

A video audit involves an examination of your existing or past video content. This can include promotional videos, product demos, explainer videos, or any other visual material that represents your brand. By critically evaluating these videos, you can identify patterns, strengths, and areas for improvement. Analyzing what has worked well and what hasn't provides valuable insights that can inform your future video production strategies.

Don't Waste $$

Producing high-quality videos often involves a significant financial investment. Conducting a video audit helps you avoid the costly mistake of producing content that doesn't align with your brand or fails to engage your target audience. By identifying and rectifying shortcomings in your existing videos, you can optimize your budget for future productions. This not only ensures that your investment yields better returns but also helps you build a library of consistently effective video content over time.

Authenticity to Your Brand

In the saturated digital landscape, authenticity is a key differentiator. A video audit allows you to evaluate whether your existing videos authentically represent your brand identity. Ensure that your visual content reflects your brand values, personality, and messaging. Authenticity builds trust and connection with your audience, and a well-executed video audit is instrumental in maintaining this authenticity.

Clear CTAs/KPIs

A successful video is not just about views; it's about achieving specific goals. Whether your objective is to drive sales, increase brand awareness, or encourage user engagement, your videos should have clear and measurable calls-to-action (CTAs) and key performance indicators (KPIs). During a video audit, assess whether your past videos effectively communicated and encouraged the desired actions. This evaluation helps you refine your CTAs and KPIs for future videos, ensuring that each piece of content contributes directly to your business objectives.

Are You Too Close?

A video audit is not just a post-mortem analysis of your past videos; it's a strategic investment in the future success of your visual content. Leveraging the insights gained from a video audit can refine your video production strategies, optimize your budget, and ultimately elevate your brand's visual storytelling to new heights.


As the creator or brand owner, you might be too close to your own content to provide an unbiased evaluation. This is where a third-party perspective becomes invaluable. For Animus Studios or any content creation entity, a video audit conducted by an external party offers a fresh and impartial assessment. It can uncover blind spots, highlight strengths, and provide actionable recommendations for improvement.

This external viewpoint is crucial for maintaining objectivity and ensuring that your video content resonates with your target audience.

Our expert eyes are ready to watch your videos (Netflix binge-style). Just send us a note and some snacks.