How to Bring Video Into Your Content Strategy

You may have the best products and services in the world, but if you don’t have a complete marketing plan, how are people going to truly understand the products and services you have to offer? That is where video marketing can help you. At Animus Studios,we’d love to help you add quality video into your content strategy. What do you need to know about how video can help you, and how can you maximize the return on your investment?

As important as having more video in your marketing strategy may be to you, it’s probably even more important to your customers.More than nine out of every ten B2B companies use video content marketing. Furthermore, between 40 and 45 percent of customers have indicated that they want to see more video content from their favorite companies and marketing department.

Even if you have a written content strategy already, you’ve video strategy can fit in seamlessly and even improve your plan. Video can maximize the results of your marketing strategy by improving conversion and even building SEO value. 
 

There are several important elements you need to include in your plan if you want to get the most out of video as a part of your content strategy. They include:

• Your Target Market: First, you need to clearly specify who you are targeting with your video marketing strategy. Who is your ideal customer? The video should speak to them, their goals, and use language that resonates with them.
• Your Marketing Goals: Next, you need to include your marketing goals. What specific goals do you want to achieve? How will you measure your success?
• Your Brand: In addition to thinking about your audience, you need to think about your brand, what makes it stand out from the competition and what aligns it to your audience.
• A Timeline in Place: Do you have a calendar that you can use for your content creation? Who are you going to work with to make sure you can stay on track? Is the video tied to a media buy, event, launch date?
• A Method of Distribution: You must be able to distribute your videos once they are done to maximize their value. What channels are you going to use? Social media, events, website, publication, paid media?

If you have these elements in place, you can maximize the return on your video marketing investment. Our team can help you every step of the way.

Our approach focuses on first understanding your strategy then developing the right creative. 
 

If you want to seamlessly incorporate videos as a part of your content strategy, there are several applications and tips to consider. Take a Closer Look at Your Buyer Journey

How do most of your customers hear about your company? What is their general journey like? What happens after they learn about your product and services? You need to identify the tools that help you convert your customers, as you will want to incorporate them into your video strategy. A video designed to support the top of your marketing funnel may be very different from a video crafted for the bottom of the funnel. For example, the first video in a journey may be short and visually interesting to lure interest. A video further in the funnel may be longer and explain your offering in more detail to improve conversion.

Find the Best Ways To Repurpose Content

As you auditing the existing content in your buyer journey you can look at what performs the best. Once you know which content is already performing the best, you can repurpose that content into your videos. What are the themes? What are the central messages? How can you amplify those messages on a screen? If you repurpose your videos successfully, it should be easy to share on various platforms.

Ensure You Grab Your Viewer’s Attention With Your Videos

Grabbing the attention of your audience as quickly as possible will help to ensure they continue watching your content and act on it. This planning starts by thinking about search engine optimization, identifying the right tags you can use to amplify your video content. Then, make sure you work with a professional team that can help you maximize the results of your video productions strategy.

Grabbing the attention of your audience as quickly as possible will help to ensure they continue watching your content and act on it. This is where creative ideas can help your brand stick out in an exciting way. By understanding your audience, video messaging can align to what they’re looking for, but also surprise them in a delightful way that encourages them to click and watch. Of course, video can also be part of your search engine optimization strategy and amplify your brand.

Follow Your Video Production and Distribution Strategy

Once your video is done, it is time for you to partner with your video distribution team to figure out how you can get as many eyes on your videos as possible. Do you want to use paid advertising? Do you want to take advantage of social media? Do you want to leverage an email marketing campaign? You may want to use several of these tools, and our team can help you get the most out of the videos you produce and distribute.
 

If you want to position yourself as a leader in your industry, you need to find a way to separate yourself from the crowd. Your target market expects to see beautiful videos, we’re here to help you make them. . We are Animus Studios, we’re ready to help you produce and distribute videos that showcase the best side of your business. Contact us today to speak to a member of our team, and let us help you formulate a strong video production and distribution strategy.