Why Partnering with a Video Production House is a Game-Changer for Your Agency Mix

Maybe you have an agency.

Maybe you have a PR firm.

A communications firm?

An in-house creative team?

When it comes to marketing, there is no longer a clear-cut plan. One team can rarely do it all.

Brands are successfully building internal creative teams and augmenting them with boutique specialists. Escaping the old school clunky, compliant, and inefficient world where an agency of record did everything.

One key to the agency equation: video.

Video matters. Why? Because it matters to your audience. Whether it's an internal team looking for clear communication, a B2B audience at a tradeshow, or a B2C audience engaging on social media or OTT.

So if you don’t have a video specialist in your agency mix, it’s time to explore your options.

Video is an integral part of consumers' lives, with platforms like YouTube boasting billions of hours of video content viewed daily. It’s a powerhouse medium, one that businesses can’t afford to dismiss. Consider the following:

• Users watch videos on their mobile devices more than on traditional television.

• Mobile video consumption continues to increase by 100% each year.

• YouTube, the third-largest search engine, records over 1 billion hours of video views daily.

• Online users retain 95% of messages watched through video, compared to only 10% when read in text.

If you’re already working with an agency, adding a video partner may seem unnecessary.

But, unless you’re working with a big advertising house — with bloated budgets to boot — you’re likely not getting the proverbial bang for your buck.

The major benefits of adding a video partner?

• Saves you time and money by handling all the aspects of video production, from pre-production to post-production, and delivering the final product within your budget and deadline.

• Provides access to a wide range of resources, such as equipment, software, talent, locations, and distribution channels, that you may not have in-house or may be too costly to acquire.

• Creates faster and more consistent video content that aligns with your brand identity, message, and goals, and that appeals to your specific audience and their preferences.

• Offers industry knowledge and best practices that can help you optimize your video strategy, increase your reach and visibility, and measure your results and ROI.

When you first think “video production” you might think lights, camera, action. But the best video teams offer more than video production.

Teams like ours are creative partners ready to understand your challenges and goals.

The right video partner won’t just help to execute production and post-production. They’ll help to level up your idea. Create a more clear message. Shape an interesting and memorable story. Lean into your brand. Connect with your audience.

It’s way beyond gear and the final deliverable. The right team will take you through a process that ends up influencing the rest of your campaign. Delivering static images, tagline ideas, copy language, and distribution flow.

You get the idea. It’s more than the technical aspects of video.

So onto the more obvious parts of a video production partner: their expertise and experience in creating high-quality videos. These companies have a team of professionals specializing in all aspects of video production, from concept and scriptwriting to filming and editing. Their years of experience and industry knowledge enable them to produce videos that stand out from the competition.

What should you be looking for?

• The ability to paint a clear vision, elevate your idea, and translate it into production.

• The right gear for the job and the ability to pull in any needed equipment.

• The right crew knows how to use the gear and execute the vision.

• The ability to pull everything through the editing and finalization process.

• A pleasant experience that you actually enjoy.

Video production companies bring a level of production value that can be challenging to achieve independently. They deeply understand the creative process, from pre-production to post-production, and can combine all the elements to create a high-quality video. They can assist with location scouting, casting, special effects, and other aspects that enhance the production value of your videos.

By partnering with a video production company, you can elevate the quality of your videos and create a lasting impression on your audience. Your videos' professional and polished look will enhance your brand's image and position you as a thought leader in your industry.

Consistency is key when it comes to building a strong brand image. By working with a video production company, you can ensure that your videos align with your brand's identity and messaging. Professional video content helps establish your brand's credibility and authenticity, which can significantly impact how your audience perceives you.

When your videos are visually appealing, well-produced, and consistent with your brand's tone and style, it helps build brand loyalty and recognition. Consumers are likelier to remember and engage with a brand that consistently delivers high-quality video content. By partnering with a video production company, you can create videos that resonate with your target audience and leave a lasting impression.

Investing in professional video production may seem like a significant expense, but it can yield a high return on investment for your agency. High-quality video content can increase brand awareness, drive website traffic, improve engagement and conversion, and increase sales.

Video production companies understand how to create videos that effectively engage and captivate your audience. Their expertise in storytelling, visual aesthetics, and effective messaging can significantly impact the success of your marketing campaigns. By partnering with a video production company, you can maximize the impact of your videos and achieve a better return on your investment.

If you’re looking for a video partner to add to your agency mix, contact us today.