in Healthcare & Pharma
Video Marketing for Healthcare, Medical Device, and Pharmaceutical Brands
We might not be able to develop transformative medicines, machines, or patient experiences, but we love helping brands who do these things share stories.
If you're aiming to improve your employer brand, showcase patient stories, humanize complex science, give thought leaders a platform, or simplify share your most impactful stories, Animus Studios is ready to help.
We have already worked with many leading healthcare, medical device, and pharmaceutical brands to help them share their most compelling stories.
Capturing Emotions, Finding Fascinating
In your industry, people aren't just passionate, they're determined. They know that on the other end of an innovation is a human life. Somewhat waiting to live better.
This energy creates the perfect foundation for video marketing. Our team excels at listening to the stories around your brand and helping you share it with the world. The stories that you hear about internally and feel proud — those are the stories we help capture and share with others. These are what separate you from anyone else and make your culture vivid.
But we don't just capture stories our way. Sure, we have a process. Our goal is to find your fascinating. Dig a little deeper to ensure the unique aspects of your brand come to life.
Making More with Less.
Many of our clients have faced a similar challenge. They've needed more content, to solve more problems across their organization, all with a high quality expectation. And while the appetite for video has increased, budgets haven't kept pace (or have declined).
At the same time, many brands now have lots of in-house capabilities. Our team often serves to augment your capabilities. We add the creative strategy of an agency and the creative ability of a production team.
We're designed to fill a gap. The old-school agency setup sometimes works, but in many cases it is slow, expensive, and not able to keep your with the growing demand for more. Animus is different. Animus is part of your team and ready to collaborate to deliver.
What Type of Videos Should You Consider?
At Animus, we’re skilled in producing many types of videos. This allows us to craft the right video to align to your needs as a startup.
Brand Anthems: In today's world, mission, vision, and values matter. Pulling your story into a clear, yet unique message helps people understand what you do, how you do it, and where you're going.
Patient Stories: Showing real life stories to showcase what a disease state looks like and how you address it.
Employer Brand: Stories from your team to help attract and retain the best talent possible.
Stories of Innovation: Films that showcase what your organization has accomplished. Rather than stating your mission and values, these stories can show them in action.
Community Involvement: Highlighting your brand's involvement in various community organizations, such as volunteer work or STEAM initiatives.
Branded Films: Curating stories related to what your brand cares about. Not directly tied to your brand, but stories connected to your beliefs.
Motion Design: All of the above are typically done through live action filming, but at Animus, we pair motion design through all projects and can tackle any project with only motion design.
Why Should You Work With Animus Studios?
Okay. We're biased. But we've been helping healthcare, med device, and pharma brands since we started back in 2012. We've learned a lot along the way, but always have a fresh perspective. Learning about a complicated new science, uncovering a big goal, stepping into a new lab, meeting a new patient — these are things that fuel our creativity.
There are a bunch of reasons why you should work with us if you are looking for help with your video production needs. Here are a few:
Creativity: As an outside voice who acts like part of your team, our goal is to be a spark. To take your challenge and generate shared excitement on ideas. Then, we execute.
Transparency: We will always provide you with an estimate before we get started. You don't have to worry about being surprised by an invoice.
Proven Results: We have a long track record of proven results. We're happy to share some examples and connect you with happy customers.
Exceptional Service: If you have questions along the way, we are always available to answer them. We're always friendly, but never there to say "yes" just because. We give straightforward guidance and support.
You're probably sitting on a story or challenge that we've supported with another account. We'd love to help your think through it with a slightly different perspective.
Book time with our team to walk through your next project.