Showcasing a New Tech Platform
Leica Geosystems produces high-level camera equipment for designers, architects, and engineers. This allows the user to develop 3D maps of the environments they work on. However, rendering and utilizing these images often involves a handful of tools that can feel cumbersome and clunky. To make this process easier on their customers, Leica Geosystems launched Reality Cloud Studio — a software program designed to simplify the process.
Animus worked with Leica Geosystems to develop promotional materials for the launch of Reality Cloud Studio. Collaborating with their internal creative team, we were able to develop an opening and ending package for a series of how-to videos. Our team then recreated the platform experience in a virtual world and showcased a handful of the most impressive features.