Product advertisements with an ice-cold remix
About the Project
With the cold weather quickly approaching, SureWerx called us up to promote their ice traction series. We concepted, scripted, hunted down locations, made it snow on a 70-degree day, and pulled off some cool (that’s a temperature joke) commercials.
What We Did
K-1 Intrinsic Mid-sole
K-1 Heelstop Traction Aid