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Retail

SureWerx Elevating Product Introductions

Product advertisements with an ice-cold remix

About the Project

With the cold weather quickly approaching, SureWerx called us up to promote their ice traction series. We concepted, scripted, hunted down locations, made it snow on a 70-degree day, and pulled off some cool (that’s a temperature joke) commercials.

Industry

Retail

What We Did

Creative Concepting

Production

Post-production

VFX

Client

Surewerx

K-1 Intrinsic Mid-sole
K-1 Heelstop Traction Aid

Tandem

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