FootJoy: Theroseries
Never let weather ruin your game
Introducing a new layering system for your next round
If you're in love with golf, you don't let weather stand in the way. The problem: the day can start cold and get warm. We worked with FootJoy to showcase all the layers of their new Thermoseries layering system.
Retail
Directing
Production
Post-Production
FootJoy
The campaign needed to show environmental conditions, movement and athleticism, fabric performance, and the modularity of the outfit. We balanced sweeping cinematic landscapes, tight macro fabric shots, movement energy, and seamless transitions into 3D motion graphics.
Our team captured the layers in action on a cold, foggy day on the course. The team over at Already Been Chewed brought the fabrics to life for the Zoom-in scenes. Showcasing the innovation of the fibers crafted by FootJoy.
Outcomes
- The campaign exceeded expectations, delivering measurable impact across all key metrics.
- The success of the campaign led to re-engagement for the next ThermoSeries launch, a direct reflection of the trust we built.
- The production established a reusable visual framework that gave the brand a consistent, ownable look.
