Jayson Tatum: The Comeback
Pain, Progress, Performance
Beyond the court, the road back to recovery
Capturing the testimonial of Jayson Tatum of choosing an alternative pain management to opioids. We partnered with Jayson Tatum to create an authentic recovery story for JOURNAVX, from scripting to final delivery.
Pharma
Storytelling
Pre-Production
Post-Production
Editing
Vertex
When Jayson Tatum ruptured his Achilles during the playoffs, millions watched him walk off the court. What they didn't see was what came next—the surgery, the pain, the long road back.
We worked with Jayson, his mom, and his physical therapist to tell the real story of his recovery and how JOURNAVX, a non-opioid pain medication, helped him manage pain so he could focus on getting back to the game he loves.
The biggest challenge—and our biggest win—was making this feel genuine. Not like an ad, but like Jayson's actual story. We built the narrative around candid conversations, letting the emotion come through naturally.
Stills
We had two short days to capture everything. To pull it off, we pre-lit every location and mapped out a tight production schedule across multiple sites. That level of prep let us be efficient on shoot days while still capturing authentic moments.
This wasn't just our team. We partnered with multiple agencies to shape the concept and distribution strategy, and we aligned stakeholders across brand, corporate communications, and compliance—from the first script draft to final delivery.
