Advocating for a Proactive Approach to Pain
About the Project
After a life changing injury on the football field, Alex Smith battled a painful and unexpected journey back.
During his recovery, he was shocked at how little emphasis was placed on pain management.
Vertex utilized this story in a paid and earned media strategy to help advocate for a proactive approach to understanding options for pain management.
The campaign earned significant media appearances, coverage, and engagement with the videos as a key element of the campaign.
Industry
Pharmaceuticals
What We Did
Creative Direction
Director
Editing
Production
Client
Vertex Pharmaceuticals
