Vertex Animus
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Healthcare

Vertex Delivering Quality Content at Scale

Partnering to build a multi-faceted video team.

About the Project

Every account starts somewhere, and with Vertex, it started with a long-term client who pulled us into a new journey. We began supporting employer brand content to help engage high-profile candidates. Then, our scope broadened to work with their internal corporate comms team in an effort to build out their video function. Now, we're working collaboratively to support various needs across different departments.

Industry

Healthcare

What We Did

Video Strategy

Creative Concepting

Production

Process Development

Client

Vertex Pharmaceuticals

Employer Brand

Creating over 200 social-ready videos.

Partnering with the internal team, we developed a plan to support a robust content calendar. Interviews with employees were captured in order to share honest stories about all aspects of Vertex. Highlighting stories at an organizational and departmental level allowed prospective candidates to take a deep-dive during their job search.

Patient Advocacy

Sharing real stories of impact from the perspective that matters most.

Any organization in the health/pharma space talks about their impact with patients (if they don't they probably should be in another industry). We've seen first hand how seriously the Vertex team takes this commitment to patients. We're using the power of video to reach beyond the standard employee testimonial content in order to develop more empathy for how patients feel.

Pipeline Stories

Bringing the mantra of 'Science of Possibility' to life.

Pharmaceuticals are fueled by the power of their pipeline. Through the years, Vertex has pioneered numerous therapies and treatments with a true commitment to science. As Vertex continues to push science forward, capturing and sharing stories of progress will be critical to both internal excitement and patient support.

Internal Comms

Content

While it might not be a Super Bowl ad, internal communication is a critical tool for developing culture and sharing important information. For larger organizations, like Vertex, we help them produce their higher-profile internal videos.

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