All Projects
Finance

G2 Capital

Don't Settle

Attention Grabbing Thought Starters

About the Project

When you're up against 800 pound gorillas, you need to take a different approach. In G2 Capital's case, the status quo solution can leave clients feeling underwhelmed. When you've poured your heart into building a business, you need an advisor who locks arms and turns over every stone. Unfortunately, this isn't the norm. Status quo recommendations set the tone.

In the headwind of recessionary pressure, many clients are being told to wait it out. While this could be the right move, it doesn't dig in deep enough. This campaign encourages prospective clients to challenge what they may be hearing from competitors. The campaign sparks new conversations rather than accepting the norm.

We contrasted a character in an opulent setting with short interview responses from G2's CEO.

Industry

Finance

What We Did

Scriptwriting

Concepting

Filming

Directing

Post-Production

Motion Graphics

Client

G2 Capital